MARC details
| 000 -LEADER |
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| fixed length control field |
02584nam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0002717205 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180923145807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
000807s2001 txuahbcf b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
00102808 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780030211041 (hbk.) : |
| Terms of availability |
£25.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030211042 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 CHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Churchill, Gilbert A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing research / |
| Statement of responsibility, etc. |
Gilbert A. Churchill. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing research |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Fort Worth, Tex. ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Dryden, |
| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 830p. : |
| Other physical details |
ill. (chiefly col.), col. facsims., maps (some col.), col. ports. ; |
| Dimensions |
29 cm. |
| 490 #4 - SERIES STATEMENT |
|---|
| Series statement |
The Dryden Press series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Text on lining paper. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1.Introduction to marketing research and problem definiton -- 1.Role of marketing research -- 2.Gathering marketing intelligence -- 3.Process of marketing research -- 4.Problem formulation -- Part II.Research design -- 5.Types of research design and exploratory research -- 6.Descriptive and casual research designs -- Part III.Data-collection methods -- 7.Secondary data -- 8.Standardized marketing information services -- 9.Collecting primary data -- 10.Collecting information by questionnaire -- 11.Collecting information by observation -- Part IV.Data collection forms -- 12.Designing the questionnaire or observation form -- 13.Measurement basics -- 14.Measuring attitudes, perceptions, and preferences -- Part V.Sampling and data collection -- 15.Types of samples and simple randomsampling -- 16.Stratified and cluster sampling -- 17.Sample sixe -- 18.Collecting the data: field procedures and nonsampling errors -- Part VI.Data analysis -- 19.Data analysis: preliminary steps -- 20.Data analysis: Examining differences -- 21.Data analysis: investigaing associations -- Part VII.Research reports -- 22.The written research report -- 23.The oral research report. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10441177 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
100315 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |