MARC details
| 000 -LEADER |
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| fixed length control field |
03825nam a2200553 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0007711683 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180923145802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
071012s2008 enka f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007041193 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273706977 (pbk.) : |
| Terms of availability |
£44.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273706977 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)156831246 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn156831246 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.127 |
| Item number |
.H66 2008 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJC |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 HOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hooley, Graham J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy and competitive positioning. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. / |
| Remainder of edition statement |
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 614 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2004. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Text on inside cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 572-598) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1.Marketing strategy -- 1.Market-led stratgic management -- 2.Strategic marketing planning -- Part 2.Competitive market analysis -- 3.The changing market environment -- 4.Customer analysis -- 5.Competitor analysis -- 6.Understanding the organisational resource base -- 7.Forecasting future demand and market requirements -- Part 3.Identifying current and future competitive positions -- 8.Segmentation and positioning principles -- 9.Segmentation and positioning research -- 10.Selecting market targets -- Part 4.Competitive positioning strategies -- 11.Creating sustainable competitive advantage -- 12.Comparing throught the new marketing mix -- 13.Competing througn innovation -- 14.Competing through superior service and customer relationships -- Part 5.Implementing the strategy -- 15.Strategic customer management -- 16.Strategic alliances and networks -- 17.Strategy implementation and internal marketing -- 18.Corporate social responsibility -- Part 6.Conclusions -- 19.Twenty-first century marekting. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business strategy |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicoulaud, Brigitte. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicolaud, Brigitte. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b1043849x |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
2 |
| Cataloging date |
100318 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
70.46 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2010-02-02 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2010-03-16 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
cout |
| Language |
eng |
| Country |
enk |
| Volumes |
0 |
| Millennium order record number |
.o10096115 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Foreign currency |
gbp61.74 |
| Selector |
R. Duune |
| -- |
Order printed 15-02-2010 14:10 |
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Order printed 15-02-2010 14:10 |
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Order printed 15-02-2010 14:11 |
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Order printed 08-03-2010 10:29 |
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Order printed 11-03-2010 9:17 |
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Order printed 11-03-2010 10:25 |
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Order printed 11-03-2010 10:26 |
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Order printed 11-03-2010 13:58 |
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Order printed 25-03-2010 12:27 |
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Order printed 25-03-2010 14:06 |
| -- |
Order printed 27-04-2010 12:12 |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
100202 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |