MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02859nam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0001633906 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923145746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990602s2000 enkah f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273634355 (pbk.) : |
| Terms of availability |
£19.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273634356 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 049 00 - LOCAL HOLDINGS (OCLC) |
|---|
| -- |
CU |
| -- |
019001083382 |
| Local processing data |
b |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSA |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNT |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1JEF |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jefkins, Frank, |
| Dates associated with a name |
1920- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising / |
| Statement of responsibility, etc. |
Frank Jefkins. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed / |
| Remainder of edition statement |
revised and edited by Daniel Yadin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 394p. : |
| Other physical details |
ill., facsims. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Frameworks |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
Frameworks |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1994. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 368-369) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1.Advertising and the marketing function -- 2.The advertising department -- 3.Types of advertising -- 4.The advertising agency -- 5.Advertising media: above-the-line -- 6.Advertising media: below-the-line -- 7.Sales promotion -- 8.Sponsorship -- 9.Direct mail and direct respoonse -- 10.Exhibitions -- 11.Copywriting -- 12.Layout and typography -- 13.Printing processes -- 14.Public relations -- 15.Corporate advertising -- 16.Corporate identity -- 17.Advertising research -- 18.Law and ethics of advertising -- 19.Planning and executing an advertising campaign -- 20.The advertiser and the Internet. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This volume looks at the structure and organisation of the advertising industry, how campaigns are constructed and costed, the various methods of promotion, above- and below-the-line costs, legal and ethical issues, and market research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media, entertainment, information & communication industries |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yadin, Daniel L. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10435098 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
1 |
| Cataloging date |
091118 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
52.95 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2009-10-15 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2009-11-03 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
bookn |
| Language |
eng |
| Country |
enk |
| Volumes |
0 |
| Millennium order record number |
.o10093539 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Selector |
Joanne |
| -- |
Order printed 19-11-2009 9:11 |
| -- |
Order printed 19-11-2009 9:13 |
| -- |
Order printed 19-11-2009 9:14 |
| -- |
Order printed 19-11-2009 9:16 |
| -- |
Order printed 19-11-2009 9:17 |
| -- |
Order printed 19-11-2009 9:19 |
| -- |
Order printed 19-11-2009 9:22 |
| -- |
Order printed 19-11-2009 9:23 |
| -- |
Order printed 02-12-2009 9:47 |
| -- |
Order printed 02-12-2009 9:48 |
| -- |
Order printed 02-12-2009 9:49 |
| -- |
Order printed 02-12-2009 9:53 |
| -- |
Order printed 02-12-2009 9:54 |
| -- |
Order printed 02-12-2009 9:54 |
| -- |
Order printed 02-12-2009 10:09 |
| -- |
Order printed 07-12-2009 10:31 |
| -- |
Order printed 08-12-2009 11:20 |
| -- |
Order printed 08-12-2009 11:20 |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
091015 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |