MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02546nam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0006815605 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923145709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050330s2006 maua f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780618532032 (pbk.) : |
| Terms of availability |
£38.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780618532032 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 DIB |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
concepts and strategies. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th European ed. / |
| Remainder of edition statement |
Sally Dibb ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. ; |
| -- |
Abingdon : |
| Name of publisher, distributor, etc. |
Houghton Mifflin, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 878 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2000. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1.An overview of the marketing concept -- 2.Marketing strategy -- 3.The marketing environment -- 4.The Internet, technology in marketing and CRM -- 5.Marketing in international markets -- 6.Consumer buying behaviour -- 7.Business markets and business buying behaviour -- 8.Segmenting markets, targeting and positioning -- 9.Marketing research and marketing information systems -- 10.Product decisions -- 11.Branding and packaging -- 12.Developing products and managing product portfolios -- 13.The marketing of services -- 14.Marketing channels -- 15.Wholesalers, distributors and physical distribution -- 16.Retailing -- 17.An overview of marketing communications -- 18.Advertising, public relations and sponsorship -- 19.Sales management, sales promotion, direct mail, the Internet and direct marketing -- 20.Pricing concepts -- 21.Setting prices -- 22.Modifying the marketing mix for business markets, services and in international marketing -- 23.Marketing planning and forecasting sales potential -- 24.Implementing strategies, internal marketing relationships and measuring performance -- 25.Social responsibility and marketing ethics -- 26.Case study analysis, exam revision tips and careers in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally, |
| Dates associated with a name |
1963- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally |
| Dates associated with a name |
1963 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10423898 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
6 |
| Cataloging date |
081017 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
58.31 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2008-09-29 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2008-10-17 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
bookn |
| Language |
eng |
| Country |
enk |
| Volumes |
0 |
| Millennium order record number |
.o10086468 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Selector |
Tania |
| -- |
Order printed 01-10-2008 9:12 |
| -- |
Order printed 01-10-2008 9:20 |
| -- |
Order printed 01-10-2008 14:35 |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
7 |
| Cataloger's initials, CIN (RLIN) |
080929 |
| First Date, FD (RLIN) |
- |
| Local |
a |
| -- |
- |
| -- |
0 |