MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01907nam a2200385uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0003244193 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950403s1995 enka || 001 ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780333637227 (cased) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780333637234 (pbk) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333637232 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UkOxU |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJC |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market segmentation : |
| Remainder of title |
a step-by-step approach to creating profitable market segments / |
| Statement of responsibility, etc. |
Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Basingstoke : |
| Name of publisher, distributor, etc. |
Macmillan Business, |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 271 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1.Preparing for segmentation -- 2.Market mapping -- 3.Who buys -- 4.What, where, when and how -- 5.Who buys what, where, when and how -- 6.Why is it bought -- 7.Segmentation: stage 1 -- 8.Segmentation: stage 2 -- 9.Segment attractiveness -- 10.Company competitiveness and the portfolio matrix -- 11.Setting market objectives and strategies for identified segments -- 12.Organisational issues in market segmentation -- 13.The contribution of segmentation to business planning: a case study of the rise, fall and recovery of ICI fertilizers |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text tackles the array of variables that are present when managers determine the difficulties of segmenting markets. The methodology of this book was developed and tested on 20 blue-chip companies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation |
| Geographic subdivision |
Great Britain |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business strategy |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research |
| Source of heading or term |
thema |
| 653 0# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Market research |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dunbar, Ian, |
| Dates associated with a name |
1951- |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10053773 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |