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Marketing communications : (Record no. 116134)

MARC details
000 -LEADER
fixed length control field 02353nam a22005058i 4500
001 - CONTROL NUMBER
control field BDZ0021117878
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180923150058.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130130s2013 enk f 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273773221 (pbk.) :
Terms of availability £47.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273773221
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)852837407
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code 1D
Source thema
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 PEL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick de,
Dates associated with a name 1957-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title a European perspective /
Statement of responsibility, etc. Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
250 ## - EDITION STATEMENT
Edition statement 5th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 640 pages ;
Dimensions 27 cm
500 ## - GENERAL NOTE
General note Previous ed.: Harlow: Financial Times Prentice Hall, 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1.Integrated communications -- 2.Branding -- 3.How marketing communications work -- 4.Target groups -- 5.Objectives -- 6.Budgets -- 7.Advertising -- 8.Media planning -- 9.Advertising research -- 10.Public relations -- 11.Sponsorship -- 12.Brand activation -- 13.Direct marketing -- 14.Exhibitions and trade fairs -- 15.E-communication -- 16.Ethical issues in marketing communications.
520 8# - SUMMARY, ETC.
Summary, etc. Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Geographic subdivision Europe
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Europe
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie,
Dates associated with a name 1969-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie,
Dates associated with a name 1969-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170814
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11704998
b main
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) main
Copies 2
Cataloging date 151019
Code1 -
Code2 -
Code3 -
Code4 -
Acquisition type - method of paying for the material p
Claim – claiming activity -
Estimated price 70.95
Form – physical form b
Fund abc
Order date 2015-06-30
Order note -
Order type f
Receiving action -
Received date 2015-07-31
Receiving location a
Billing location q
Status a
Temporary shelving location p
Vendor bookn
Language eng
Country ie
Volumes 0
Millennium order record number .o10124329
961 ## - REQUESTOR & SELECTOR
Selector B Flaherty
-- Order printed 03-07-2015 10:10
Locations main
Funds abc
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 150206
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 06/02/2015 31.00 6 9 658.802 DEP 219020 05/10/2020 11/08/2020 11/08/2020 1 31.00 14/08/2017 Short Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 10/09/2015 31.00 18 13 658.802 DEP 216870   21/10/2021 21/10/2021 1 31.00 14/08/2017 Short Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 10/09/2015 31.00 19 17 658.802 DEP 216869   09/12/2021 01/12/2021 1 31.00 14/08/2017 Short Loan

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