MARC details
000 -LEADER |
fixed length control field |
02353nam a22005058i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0021117878 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923150058.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130130s2013 enk f 001 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273773221 (pbk.) : |
Terms of availability |
£47.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273773221 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)852837407 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
Description conventions |
rda |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
1D |
Source |
thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 PEL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pelsmacker, Patrick de, |
Dates associated with a name |
1957- |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Marketing communications : |
Remainder of title |
a European perspective / |
Statement of responsibility, etc. |
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
250 ## - EDITION STATEMENT |
Edition statement |
5th edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow, England : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution, etc. |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
640 pages ; |
Dimensions |
27 cm |
500 ## - GENERAL NOTE |
General note |
Previous ed.: Harlow: Financial Times Prentice Hall, 2010. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1.Integrated communications -- 2.Branding -- 3.How marketing communications work -- 4.Target groups -- 5.Objectives -- 6.Budgets -- 7.Advertising -- 8.Media planning -- 9.Advertising research -- 10.Public relations -- 11.Sponsorship -- 12.Brand activation -- 13.Direct marketing -- 14.Exhibitions and trade fairs -- 15.E-communication -- 16.Ethical issues in marketing communications. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing |
Geographic subdivision |
Europe |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Europe |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Geuens, Maggie, |
Dates associated with a name |
1969- |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bergh, Joeri van den, |
Dates associated with a name |
1971- |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Geuens, Maggie, |
Dates associated with a name |
1969- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bergh, Joeri van den, |
Dates associated with a name |
1971- |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11704998 |
b |
main |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
960 ## - PHYSICAL LOCATION (RLIN) |
Physical location, PLOC (RLIN) |
main |
Copies |
2 |
Cataloging date |
151019 |
Code1 |
- |
Code2 |
- |
Code3 |
- |
Code4 |
- |
Acquisition type - method of paying for the material |
p |
Claim – claiming activity |
- |
Estimated price |
70.95 |
Form – physical form |
b |
Fund |
abc |
Order date |
2015-06-30 |
Order note |
- |
Order type |
f |
Receiving action |
- |
Received date |
2015-07-31 |
Receiving location |
a |
Billing location |
q |
Status |
a |
Temporary shelving location |
p |
Vendor |
bookn |
Language |
eng |
Country |
ie |
Volumes |
0 |
Millennium order record number |
.o10124329 |
961 ## - REQUESTOR & SELECTOR |
Selector |
B Flaherty |
-- |
Order printed 03-07-2015 10:10 |
Locations |
main |
Funds |
abc |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
150206 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |