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Services marketing : (Record no. 115907)

MARC details
000 -LEADER
fixed length control field 03328nam a2200553 i 4500
001 - CONTROL NUMBER
control field BDZ0020660453
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180923150045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121029t20142014at a f b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285057132 (pbk.) :
Terms of availability �43.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285057132 (hbk.) :
Terms of availability �43.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285057139
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285057139
Terms of availability �156.00
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
Description conventions rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .F544 2014
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code JNT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 FIS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fisk, Raymond P.,
Relator term author.
240 10 - UNIFORM TITLE
Uniform title Interactive services marketing
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title an interactive approach /
Statement of responsibility, etc. Raymond P. Fisk, Stephen J. Grove, Joby John.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 261 pages :
Other physical details illustrations (black and white) ;
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Previous edition: published as Interactive services marketing. Boston: Houghton Mifflin, 2008.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part one.Foundations of services marketing -- 1.Understanding services marketing -- 2.Frameworks for managing the customers\'s experience -- 3.Plugging into the information age -- Part two.Creating the interactive experience -- 4.Planning and producing the service performance -- 5.Designing the service setting -- 6.Leverage the people factor -- 7.Managing the customer mix -- Part three.Promising the interactive service experience -- 8.Setting a price for the service rendered -- 9.Promoting the interactive service experience -- Part four.Delivering and ensuring a successful customer experience -- 10.Building customer loyalty through service quality -- 11.Regaining customer confidence through customer service and service recovery -- 12.Researching service success and failure -- Part five.Management issues in services marketing -- 13.Developing marketing strategies for success -- 14.Coping with fluctuating demand for services -- 15.Thinking globally: It\'s a small world after all,
520 8# - SUMMARY, ETC.
Summary, etc. 'Interactive Services Marketing' covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Management
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Teaching skills & techniques
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grove, Stephen J.
Fuller form of name (Stephen John),
Dates associated with a name 1950-,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name John, Joby,
Dates associated with a name 1957-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grove, Stephen J.
Fuller form of name (Stephen John)
Dates associated with a name 1950-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name John, Joby,
Dates associated with a name 1957-
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170814
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11702370
b main
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) main
Copies 2
Cataloging date 170126
Code1 -
Code2 -
Code3 -
Code4 -
Acquisition type - method of paying for the material p
Claim – claiming activity -
Estimated price 127.44
Form – physical form b
Fund abc
Order date 2016-12-09
Order note -
Order type f
Receiving action -
Received date 2017-01-25
Receiving location a
Billing location q
Status a
Temporary shelving location p
Vendor cout
Language eng
Country uk
Volumes 0
Millennium order record number .o10130445
961 ## - REQUESTOR & SELECTOR
Foreign currency gbp108.00
Selector T Young
-- Order printed 05-01-2017 16:35
Locations main
Funds abc
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 4
Cataloger's initials, CIN (RLIN) 141202
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 03/03/2015 156.00 34 9 658.8 FIS 217709 12/12/2022 30/11/2022 1 156.00 14/08/2017 Short Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 03/03/2015 156.00 31 19 658.8 FIS 217711 13/10/2022 05/10/2022 1 156.00 14/08/2017 Short Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 03/03/2015 156.00 25 2 658.8 FIS 217710 04/12/2021 01/12/2021 1 156.00 14/08/2017 Short Loan
    Dewey Decimal Classification     TUS: Midlands, Main Library TUS: Midlands, Main Library Athlone General Lending 03/03/2015 156.00 27 24 658.8 FIS 217708 19/10/2021 12/10/2021 1 156.00 14/08/2017 Short Loan

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