MARC details
000 -LEADER |
fixed length control field |
03328nam a2200553 i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0020660453 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923150045.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121029t20142014at a f b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781285057132 (pbk.) : |
Terms of availability |
�43.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781285057132 (hbk.) : |
Terms of availability |
�43.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1285057139 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1285057139 |
Terms of availability |
�156.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
Description conventions |
rda |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9980.5 |
Item number |
.F544 2014 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JNT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 FIS |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fisk, Raymond P., |
Relator term |
author. |
240 10 - UNIFORM TITLE |
Uniform title |
Interactive services marketing |
245 10 - TITLE STATEMENT |
Title |
Services marketing : |
Remainder of title |
an interactive approach / |
Statement of responsibility, etc. |
Raymond P. Fisk, Stephen J. Grove, Joby John. |
250 ## - EDITION STATEMENT |
Edition statement |
Fourth edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia : |
Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
Date of publication, distribution, etc. |
[2014] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 261 pages : |
Other physical details |
illustrations (black and white) ; |
Dimensions |
26 cm |
500 ## - GENERAL NOTE |
General note |
Previous edition: published as Interactive services marketing. Boston: Houghton Mifflin, 2008. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part one.Foundations of services marketing -- 1.Understanding services marketing -- 2.Frameworks for managing the customers\'s experience -- 3.Plugging into the information age -- Part two.Creating the interactive experience -- 4.Planning and producing the service performance -- 5.Designing the service setting -- 6.Leverage the people factor -- 7.Managing the customer mix -- Part three.Promising the interactive service experience -- 8.Setting a price for the service rendered -- 9.Promoting the interactive service experience -- Part four.Delivering and ensuring a successful customer experience -- 10.Building customer loyalty through service quality -- 11.Regaining customer confidence through customer service and service recovery -- 12.Researching service success and failure -- Part five.Management issues in services marketing -- 13.Developing marketing strategies for success -- 14.Coping with fluctuating demand for services -- 15.Thinking globally: It\'s a small world after all, |
520 8# - SUMMARY, ETC. |
Summary, etc. |
'Interactive Services Marketing' covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Service industries |
General subdivision |
Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Service industries |
General subdivision |
Management |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Teaching skills & techniques |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Grove, Stephen J. |
Fuller form of name |
(Stephen John), |
Dates associated with a name |
1950-, |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
John, Joby, |
Dates associated with a name |
1957- |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Grove, Stephen J. |
Fuller form of name |
(Stephen John) |
Dates associated with a name |
1950- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
John, Joby, |
Dates associated with a name |
1957- |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11702370 |
b |
main |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
960 ## - PHYSICAL LOCATION (RLIN) |
Physical location, PLOC (RLIN) |
main |
Copies |
2 |
Cataloging date |
170126 |
Code1 |
- |
Code2 |
- |
Code3 |
- |
Code4 |
- |
Acquisition type - method of paying for the material |
p |
Claim – claiming activity |
- |
Estimated price |
127.44 |
Form – physical form |
b |
Fund |
abc |
Order date |
2016-12-09 |
Order note |
- |
Order type |
f |
Receiving action |
- |
Received date |
2017-01-25 |
Receiving location |
a |
Billing location |
q |
Status |
a |
Temporary shelving location |
p |
Vendor |
cout |
Language |
eng |
Country |
uk |
Volumes |
0 |
Millennium order record number |
.o10130445 |
961 ## - REQUESTOR & SELECTOR |
Foreign currency |
gbp108.00 |
Selector |
T Young |
-- |
Order printed 05-01-2017 16:35 |
Locations |
main |
Funds |
abc |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
4 |
Cataloger's initials, CIN (RLIN) |
141202 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |