MARC details
| 000 -LEADER |
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| fixed length control field |
03040nam a22004457u 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0000513228 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180923143842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
941219s1994 enk || 000 ||eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
94027722 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780262631594 (pbk) : |
| Terms of availability |
�9.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0262631598 |
| Terms of availability |
�20.16 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Uk |
| Transcribing agency |
Uk |
| Modifying agency |
StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
JHB |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
JBCT |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
UBJ |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.23 MCL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McLuhan, Marshall, |
| Dates associated with a name |
1911-1980 |
| 245 10 - TITLE STATEMENT |
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| Title |
Understanding media : |
| Remainder of title |
the extensions of man / |
| Statement of responsibility, etc. |
Marshall McLuhan ; introduction by Lewis H. Lapham. |
| 246 10 - VARYING FORM OF TITLE |
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| Title proper/short title |
Extensions of man. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
[MIT Press ed.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Cambridge, Mass. : |
| Name of publisher, distributor, etc. |
MIT Press, |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxiii,365p. |
| 500 ## - GENERAL NOTE |
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| General note |
Previous ed.: New York : McGraw-Hill, 1964. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 10 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part 1.Introduction -- 1.The medium is the message -- 2.Media hot or cold -- 3.Reversal of the overheated medium -- 4.The gadget lover: Narcissus as narcosis -- 5.Hybrid energy: Les liaisons dangereuses -- 6.Media as translators -- 7.Challenge and collapse: the nemesis of creativity --Part II. 8. The spoken word: flower of evil? -- 9.The written word: an eye for an ear -- 10.Roads and paper routes -- 11.Number: profile of the crown -- 12.Clothing: our extended skin -- 13.Housing: new look and new outlook -- 14.Money: the poor man\'s credit card -- 15.Clocks: the scent of time -- 16.The print: how to dig it -- 17.Comics: MAD vestibule to TV -- 18.The printed word: architect of nationalism -- 19.Wheel, bicycle, and airplane -- 20.The photograph: the brothel-without-walls -- 21.Press: Government by new leak -- 22.Motorcar : the mechanical bride -- 23.Ads: keeping upset with the Joneses -- 24.Games: the extension of man -- 25.Telegraph: the social hormone -- 26.The typewriter: into the age of the iron whim -- 27.The telephone: sounding brass or tinkling symbol? -- 28.The phonograph: the toy that shrank the national chest -- 29.Movies: the real world -- 30.Radio: the tribal drum -- 31.Television: the timid giant -- 32.Weapons: wars of the icons -- 33.Automation: learning a living. |
| 520 8# - SUMMARY, ETC. |
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| Summary, etc. |
This reissue marks the 30th anniversary (1964-1994) of Marshall McLuhan's investigation into the state of the then emerging phenomenon of mass media. McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Communication and technology. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Sociology |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media studies |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Ethical & social aspects of IT |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b10380735 |
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main |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
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| Physical location, PLOC (RLIN) |
ng |
| Copies |
1 |
| Cataloging date |
070307 |
| Acquisition type - method of paying for the material |
p |
| Estimated price |
23.19 |
| Fund |
gra |
| Order date |
2006-10-17 |
| Order type |
f |
| Received date |
2006-12-04 |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
daw |
| Volumes |
0 |
| Millennium order record number |
.o10055228 |
| 961 ## - REQUESTOR & SELECTOR |
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| Foreign currency |
stg15.95 |
| Selector |
Carmel Smith |
| -- |
Order printed 17-10-2006 12:18 |
| -- |
Order printed 17-10-2006 14:41 |
| -- |
Order printed 19-10-2006 14:24 |
| Locations |
ng |
| Funds |
gra |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
061017 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |