MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02452nam a22003738a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0002550795 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923143841.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000907s2000 enka f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273646440 (pbk.) : |
| Terms of availability |
£29.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273646443 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 HOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hollensen, Svend. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
a market-responsive approach / |
| Statement of responsibility, etc. |
Svend Hollensen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
704p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1998. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: The decision whether to internationalise 1. Global marketing in the firm - SMEs versus LSEs 2. Initiation of internationalisation 3. Export behaviour theories 4. Development of the firm's international competitiveness Part one - cases Part II: Deciding which markets to enter 5. The political and economic environment 6. The sociocultural environment 7. The international market selection (IMS) process Part two - cases Part III: Deciding how to enter foreign markets 8. Some approaches to the choice of entry mode 9. Export modes 10. Intermediate entry modes (contractual entry modes) 11. Hierarchical modes 12. International sourcing decisions and the role of the subsupplier 13. Global E-commerce Part three - cases Part IV: Designing the global marketing programme 14. Product decisions 15. Pricing decisions and terms of doing business 16. Distribution decisions 17. Communication decisions (promotion strategies) Part four - cases Part V: Implementing and coordinating the global marketing programme 18. International sales negotiations 19. Organisation and control of the international marketing programme Part V - cases Appendix: Global marketing research/Decision support system |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Case studies |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10378893 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
040930 |
| First Date, FD (RLIN) |
- |
| Local |
a |
| -- |
- |
| -- |
0 |