Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
Freed, Larry.
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / [electronic resource] Larry Freed. - 1 online resource (290 pages) : illustrations
Includes index.
9781118779507 (e-book)
Consumer satisfaction.
Marketing research--Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Electronic books.
HF5415.335 / .F74 2014
658.8/72
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / [electronic resource] Larry Freed. - 1 online resource (290 pages) : illustrations
Includes index.
9781118779507 (e-book)
Consumer satisfaction.
Marketing research--Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Electronic books.
HF5415.335 / .F74 2014
658.8/72