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Marketing research with SAS enterprise guide

Coussement, Kristof.

Marketing research with SAS enterprise guide [electronic resource] / Kristof Coussement, Nathalie Demoulin and Karine Charry. - Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011. - xiv, 302 p. : ill.

Includes bibliographical references and index.

Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Enterprise guide.
SAS (Computer file)


Marketing research--Data processing.
Business--Data processing.


Electronic books.

HF5415.2 / .C645 2011

658.8/3028553

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