The passion conversation understanding, sparking, and sustaining word of mouth marketing /
The passion conversation understanding, sparking, and sustaining word of mouth marketing / [electronic resource] :
Robbin Phillips ... [et al.].
- Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
- xii, 212 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Word-of-mouth advertising.
Business referrals.
Marketing.
Electronic books.
HF5827.95 / .P37 2013
658.8/72
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Word-of-mouth advertising.
Business referrals.
Marketing.
Electronic books.
HF5827.95 / .P37 2013
658.8/72