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The business of sport management /

The business of sport management / edited by John Beech and Simon Chadwick. - Second edition. - Harlow : Pearson, 2013. - xxxiii, 592 pages : illustrations (black and white) ; 25 cm

Previous ed.: Harlow: Financial Times Prentice Hall, 2004.

Includes bibliographical references and index.

Section A.The context of sport -- 1.Introduction: the commercialisation of sport. John Beech and Simon Chadwick -- 2.Governance in sport. John Beech -- 3.Ethics in sport. Leon Culbertson, Mike McNamee and Emily Ryall -- 4.The role of the state in sport. Chris Parker -- 5.The economics of competitive balance in sport. Jon Guest -- 6.The impacts of sport. Robert Kaspar and Sebastian Kaiser -- Section B.Business functions applied to sport -- 7.Organisational behaviour in sport organisations. John Old -- 8.Human resource management in sport. terrence Wendell Brathwait -- 9.Branding and marketing in sport. Norm O\'Reilly, Ted Graham and Lindsay Rennie -- 10.Sports finance. Michael Barker -- 11.Managing small and not-for-profit sports organisations. Cameron O\'Beirne -- 12.Strategy and environmental analysis in sport. Andy Adcroft -- 13.Managing sport operations: quality, performance and control. Terri Byers -- 14.The internet, online social networks and te fan digital experience. Boris Helleu and Maxence Karoutchi -- Section C.Sport management issues -- 15.Sports and the law. Karen Bill and Simon Gardiner -- 16.Sport event and facility management. Dave Arthur -- 17.Sport sponsorship and endorsement. Des Thwaits and Yue Meng-Lewis -- 18.Sport broadcasting. Harry Arne Solberg -- 19.Risk management in sport. Dominic Elliott -- 20.The sports betting industry. David Morris -- 21.Sports retailing and merchandising. Leigh Sparks -- 22.Sprots media and PR. Stephen W. Kitmore -- 23.The internationalisation of sport. Simon Chadwick -- 24.Sports agents and intermediaries. Anna Semens and Adam Pendlebury -- Section D.Conclusions -- 25.The future for sport management. Simon Chadwick and John Beech.

An introduction to key aspects of sport management for both undergraduate and postgraduate students. The book will also serve as a useful resource for staff involved in teaching on sport related modules and programmes, and for practitioners working as managers of sport businesses.

9780273721338 (pbk.) : £39.99 9780273721376 (PDF ebook) : No price 9780273779636 (ebook) : No price 9780273721338 (alk. paper)

2013000876


Sports--Management
Sports administration.
Recreation industry--Management
Sport.
Personal & public health
Sports management & facilities
Sports training & coaching

GV713

796.069 BEE

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