Applied consumer behaviour /
Evans, Martin
Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij. - Harlow : Addison-Wesley, 1996. - xix, 382 p. : ill., facsims. ; 24 cm.
Includes bibliographical references (p. 357-373) and index.
9780201565010 (pbk.) : No price 0201565013 (alk. paper)
96003327
Consumer behavior.
Marketing research.
Business and Management.
Sales & marketing
Market research
Consumer behaviour
HF5415.32 / .E93 1996
658.8342 EVA
Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij. - Harlow : Addison-Wesley, 1996. - xix, 382 p. : ill., facsims. ; 24 cm.
Includes bibliographical references (p. 357-373) and index.
9780201565010 (pbk.) : No price 0201565013 (alk. paper)
96003327
Consumer behavior.
Marketing research.
Business and Management.
Sales & marketing
Market research
Consumer behaviour
HF5415.32 / .E93 1996
658.8342 EVA