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International marketing and export management /

Albaum, Gerald S.

International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. - 3rd ed. - Harlow, England ; Reading, Mass. : Addison-Wesley Longman, c1998. - x, 562 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0201419645

Subjects--Topical Terms:
Export marketing--Management.

Dewey Class. No.: 658.848 ALB

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