Tourism : principles and practice /
Tourism : principles and practice /
Chris Cooper ... [et al.].
- 4th ed.
- Harlow : Financial Times Prentice Hall, 2008.
- 736 p.
Previous ed.: 2005.
Includes bibliographical references and index.
Part 1.Tourism demand -- 1.Managing tourism demand -- 2.Tourism consumer behaviour -- 3.Measuring demand for tourism -- 4.Tourism demand determinants and forecasting -- Part 2.The tourism destination -- 5.The economic impact of tourism -- 6.The enviromental impact of tourism -- 7.The socio-cultural impact of tourism -- 8.Sustainable tourism -- 9.Tourism and development planning -- 10.Tourism under crises -- Part 3.The tourism sector -- 11.Attractions -- 12.Accommodation -- 13.Intermediaries -- 14.Transporation -- 15.Public sector and policy -- 16.Destinations -- Part 4.Marketing for tourism -- 17.Managing marketing for tourism -- 18.Marketing planning -- 19.Marketing mix applications -- 20.Information technology in tourism -- Part 5.Tourism futures -- 21.The future of tourism.
This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.
9780273711261 (pbk.) : £36.99 9780273711261 0273711261 0273711318
Tourism.
Travel and Tourism.
Management of specific areas
G155.A1 / T5892 2008
338.4791 COO
Previous ed.: 2005.
Includes bibliographical references and index.
Part 1.Tourism demand -- 1.Managing tourism demand -- 2.Tourism consumer behaviour -- 3.Measuring demand for tourism -- 4.Tourism demand determinants and forecasting -- Part 2.The tourism destination -- 5.The economic impact of tourism -- 6.The enviromental impact of tourism -- 7.The socio-cultural impact of tourism -- 8.Sustainable tourism -- 9.Tourism and development planning -- 10.Tourism under crises -- Part 3.The tourism sector -- 11.Attractions -- 12.Accommodation -- 13.Intermediaries -- 14.Transporation -- 15.Public sector and policy -- 16.Destinations -- Part 4.Marketing for tourism -- 17.Managing marketing for tourism -- 18.Marketing planning -- 19.Marketing mix applications -- 20.Information technology in tourism -- Part 5.Tourism futures -- 21.The future of tourism.
This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.
9780273711261 (pbk.) : £36.99 9780273711261 0273711261 0273711318
Tourism.
Travel and Tourism.
Management of specific areas
G155.A1 / T5892 2008
338.4791 COO