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The business of influence reframing marketing and PR for the digital age /

Sheldrake, Philip, 1971-

The business of influence reframing marketing and PR for the digital age / [electronic resource] : Philip Sheldrake. - Chichester, West Sussex : Wiley, 2011. - xxi, 210 p. : ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Internet marketing.
Marketing.
Public relations.
Influence (Psychology)

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1265 / .S53 2011

Dewey Class. No.: 658.8/72

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