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Luxury China market opportunities and potential /

Chevalier, Michel, 1943-

Luxury China market opportunities and potential / [electronic resource] : Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. - Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010. - xvii, 251 p. : ill., map.

Includes bibliographic references (p. [241]-243) and index.

Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Consumer behavior--China.
Consumer behavior--China--Case studies.
Luxury.


Electronic books.

HF5415.33.C6 / C48 2010

658.800951

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