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Advertising on trial : managing your agency for effective results /

Ring, Jim.

Advertising on trial : managing your agency for effective results / Jim Ring. - London : Pitman Pub., 1993. - x, 203 p.: ill. ; 24 cm.

"Financial times/Pitman Publishing series"--Jacket. Includes index.

ISBN: 0273039709

LCCN: 93147257

Subjects--Topical Terms:
Advertising.
Advertising copy.
Advertising agencies.

Dewey Class. No.: 659.1 RIN

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