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Electronic commerce : B2C strategies and models /

Electronic commerce : B2C strategies and models / edited by Steve Elliot. - Chichester : Wiley, c2002. - xii, 352 p. : ill. ; 24 cm. - Wiley series in information systems . - Wiley series in information systems . - John Wiley series in information systems. .

Includes bibliographical references (p. 343-346) and index.

Based on research in six economies - the UK, USA, Denmark, Greece, China and Australia - this book addresses the uncertainties of business-to-consumer e-business by studying the experiences of industry leaders.

9780471487050 (hbk.) : �24.95 0471487058 �42.65

2002277709


Electronic commerce.
Electronic commerce--Case studies
Business and Management.
E-commerce: business aspects
Management & management techniques
Internet guides & online services
Business & Management

HF5548.32

658.84 ELI

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