Electronic commerce : B2C strategies and models /
Electronic commerce : B2C strategies and models /
edited by Steve Elliot.
- Chichester : Wiley, c2002.
- xii, 352 p. : ill. ; 24 cm.
- Wiley series in information systems .
- Wiley series in information systems .
- John Wiley series in information systems. .
Includes bibliographical references (p. 343-346) and index.
Based on research in six economies - the UK, USA, Denmark, Greece, China and Australia - this book addresses the uncertainties of business-to-consumer e-business by studying the experiences of industry leaders.
9780471487050 (hbk.) : �24.95 0471487058 �42.65
2002277709
Electronic commerce.
Electronic commerce--Case studies
Business and Management.
E-commerce: business aspects
Management & management techniques
Internet guides & online services
Business & Management
HF5548.32
658.84 ELI
Includes bibliographical references (p. 343-346) and index.
Based on research in six economies - the UK, USA, Denmark, Greece, China and Australia - this book addresses the uncertainties of business-to-consumer e-business by studying the experiences of industry leaders.
9780471487050 (hbk.) : �24.95 0471487058 �42.65
2002277709
Electronic commerce.
Electronic commerce--Case studies
Business and Management.
E-commerce: business aspects
Management & management techniques
Internet guides & online services
Business & Management
HF5548.32
658.84 ELI