Exploring corporate strategy : text and cases /
Johnson, Gerry.
Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes. - 3rd ed. - New York ; London : Prentice Hall, 1993. - xxiv,733p.
Previous ed. [i.e. 1st]: 1989.
Includes bibliographical references and indexes.
The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from international and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. An ELBS/LPBB edition is available.
9780132974417 (pbk) : £19.95 013297441X (pbk) : Đ19.95 : Formerly CIP
92025521
Corporate planning.
Strategic planning.
Business strategy
Organizational theory & behaviour
658.4012 JOH
Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes. - 3rd ed. - New York ; London : Prentice Hall, 1993. - xxiv,733p.
Previous ed. [i.e. 1st]: 1989.
Includes bibliographical references and indexes.
The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from international and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. An ELBS/LPBB edition is available.
9780132974417 (pbk) : £19.95 013297441X (pbk) : Đ19.95 : Formerly CIP
92025521
Corporate planning.
Strategic planning.
Business strategy
Organizational theory & behaviour
658.4012 JOH