The essence of strategic management.
Bowman, Cliff.
The essence of strategic management. Cliff Bowman. - Prentice Hall, 1990. - viii,152p. - The Essence of management series . - The Essence of management series. .
Includes bibliographical references (p. 149) and index.
This work on strategic management is part of a series which aims to offer the equivalent in textbook form to the "short course" in management education and training by detailing the fundamental principles and techniques of the subject in one volume.
9780132847384 (pbk) : £9.95 0132847388
90045140
Strategic planning.
Business strategy
Management & management techniques
658.4012 BOW
The essence of strategic management. Cliff Bowman. - Prentice Hall, 1990. - viii,152p. - The Essence of management series . - The Essence of management series. .
Includes bibliographical references (p. 149) and index.
This work on strategic management is part of a series which aims to offer the equivalent in textbook form to the "short course" in management education and training by detailing the fundamental principles and techniques of the subject in one volume.
9780132847384 (pbk) : £9.95 0132847388
90045140
Strategic planning.
Business strategy
Management & management techniques
658.4012 BOW