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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5th ed. - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780136690030 013082190X (pbk)

LCCN: 93038128

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)
Sales & marketing
Psychology
Consumerism
Market research

Subjects--Index Terms: Consumer behaviour

LC Class. No.: HF5415.32 / .S35 1994

Dewey Class. No.: 658.8342 SCH

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