Corporate strategy /
Lynch, Richard L.
Corporate strategy / Richard Lynch. - 3rd ed. - Harlow : Financial Times Prentice Hall, 2003. - xxxi, 834 p. : ill. ; 25 cm.
Previous ed.: Harlow: Financial Times, 2000.
Includes bibliographical references and index.
This new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. The book is ideal for modern business strategy courses.
9780273658542 (pbk.) : £32.99 0273658549(pbk.) : Đ32.99
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28 / .L96 2003
658.4012 LYN
Corporate strategy / Richard Lynch. - 3rd ed. - Harlow : Financial Times Prentice Hall, 2003. - xxxi, 834 p. : ill. ; 25 cm.
Previous ed.: Harlow: Financial Times, 2000.
Includes bibliographical references and index.
This new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. The book is ideal for modern business strategy courses.
9780273658542 (pbk.) : £32.99 0273658549(pbk.) : Đ32.99
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28 / .L96 2003
658.4012 LYN