Questionnaire design, interviewing and attitude measurement /
Oppenheim, A. N. 1924-
Questionnaire design, interviewing and attitude measurement / A.N. Oppenheim. - New ed. - London : Continuum, 1992. - 303 p. : ill., forms ; 23 cm.
Rev. ed. of: Questionnaire design and attitude measurement. [1966].
Includes bibliographical references and index.
1.Introduction to survey design -- 2.Analytic survey designs -- 3.Descriptive survey designs -- 4.Pilot work -- 5.The exploratory interview -- 6.Standardized interviews -- 7.Questionnaire planning -- 8.Question wording -- 9.Some basic measurement theory -- 10.Designing attitude statements -- 11.Attitude scaling -- 12.Projective techniques in attitude study -- 13.Varieties and applications -- 14.Data processing - 15.Statistics analysis.
9780826451767 (pbk.) : £16.99 9781855670433 (hbk.) : No price 1855670437
Attitude (Psychology)--Testing
Questionnaires.
Social surveys.
Social sciences--Research
Questionnaires--Design
Interviewing in sociology.
Society.
Social research & statistics
Social sciences Research
HN29 / .O67 1992
300.72 OPP
Questionnaire design, interviewing and attitude measurement / A.N. Oppenheim. - New ed. - London : Continuum, 1992. - 303 p. : ill., forms ; 23 cm.
Rev. ed. of: Questionnaire design and attitude measurement. [1966].
Includes bibliographical references and index.
1.Introduction to survey design -- 2.Analytic survey designs -- 3.Descriptive survey designs -- 4.Pilot work -- 5.The exploratory interview -- 6.Standardized interviews -- 7.Questionnaire planning -- 8.Question wording -- 9.Some basic measurement theory -- 10.Designing attitude statements -- 11.Attitude scaling -- 12.Projective techniques in attitude study -- 13.Varieties and applications -- 14.Data processing - 15.Statistics analysis.
9780826451767 (pbk.) : £16.99 9781855670433 (hbk.) : No price 1855670437
Attitude (Psychology)--Testing
Questionnaires.
Social surveys.
Social sciences--Research
Questionnaires--Design
Interviewing in sociology.
Society.
Social research & statistics
Social sciences Research
HN29 / .O67 1992
300.72 OPP