Marketing matters a guide for health care executives /
Thomas, Richard K., 1944-
Marketing matters a guide for health care executives / [electronic resource] : Richard K. Thomas, Michael Calhoun. - Chicago, IL : Health Administration Press, c2007. - xv, 151 p. - ACHE Management series . - Management series (Ann Arbor, Mich.) .
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hospital care--Marketing.
Medical care--Marketing.
Electronic books.
RA410 .56 / .T49 2007
362.1068/8
Marketing matters a guide for health care executives / [electronic resource] : Richard K. Thomas, Michael Calhoun. - Chicago, IL : Health Administration Press, c2007. - xv, 151 p. - ACHE Management series . - Management series (Ann Arbor, Mich.) .
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hospital care--Marketing.
Medical care--Marketing.
Electronic books.
RA410 .56 / .T49 2007
362.1068/8