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Introduction to marketing, sales and customer services /

Watkins, Charley.

Introduction to marketing, sales and customer services / Charley Watkins. - London : Chartered Institute of Bankers, c1999. - vi, 164 p. ; 32 cm. - Certificate in financial services practice . - Certificate in financial services practice. .

Includes index. In ring binder.

Includes index.

ISBN: 9780852975237 : No price 0852975236 Đ25.42

Subjects--Topical Terms:
Financial services industry--Marketing--Examinations--Study guides--Great Britain
Financial services industry--Customer services--Examinations--Study guides--Great Britain
Sales & marketing

Dewey Class. No.: 332.10688 WAT 332.10688

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