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Managing services marketing: text and readings /

Bateson, John E.G..

Managing services marketing: text and readings / John E. G. Bateson. - 3rd ed.. - Fort Worth, Texas : The Dryden Press, 1995 - xvii, 680p. : 26cm. - The Dryden Press series in marketing .

ISBN: 0030154723

Subjects--Topical Terms:
Service industries.--Management.
Service industries.--Marketing.--Management.

Dewey Class. No.: 658.8 BAT

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