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Perspectives on marketing management in Ireland /

Perspectives on marketing management in Ireland / edited by Mary Lambkin and Tony Meenaghan. - Dublin : Oak Tree Pree in association with Graduate School of Business, University College Dublin, c1994. - xvii, 476p. : ill. ; 24cm. - Irish studies in management . - Irish studies in management. .

Includes index.

Includes bibliographical references and index.

ISBN: 9781872853581 (pbk) : No price 9781872853666 (cased) : No price 1872853668 (hbk.)

LCCN: 95139119

Subjects--Topical Terms:
Marketing--Management--Ireland
Sales & marketing
Ireland
Sales & marketing management

Subjects--Index Terms: Marketing Ireland

Dewey Class. No.: 658.8009417 LAM 658.8/009415

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