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Strategic management : theory and practice /

Cole, G. A.

Strategic management : theory and practice / G. A. Cole. - London : DP Publications, 1994. - xi, 267p.

Part 1: The Knowledge base of strategic management -- Part 2 The workbook -- Part 3: Stategic management case-studies

An introduction to the theory and practice of strategic management. This book intends to enable the reader to identify and make connections between the key features of strategic management and the issues and choices that arise from them.

ISBN: 9781858050997 (pbk) : No price 1858050995 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Business planning.
Business strategy
Management & management techniques

Subjects--Index Terms: Management Planning

Dewey Class. No.: 658.4012 COL

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