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European business and marketing : strategic issues /

Harris, Phil, 1952-

European business and marketing : strategic issues / Phil Harris and Frank McDonald. - London : Paul Chapman, c1994. - xx,247p.

Includes bibliographical references (p. [237]-241) and index.

ISBN: 9781853962516 (pbk) : £15.95 1853962511

LCCN: 94204027

Subjects--Topical Terms:
Marketing--European Union countries
International business
Sales & marketing
Business strategy

Subjects--Geographic Terms:
European Union countries--Commerce.

Subjects--Index Terms: Business Marketing Europe

Dewey Class. No.: 658.848 HAR 380.1/094

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