Advertising.
Wright, John Sherman, 1920-
Advertising. John S. Wright ... [et al.]. - 4th ed. / [by] John S. Wright ... [et al.] - New York ; London : McGraw-Hill, 1977. - xiii,769p.,[8]p. of plates : ill(some col), facsims. ; 25cm. - McGraw-Hill series in marketing .
Previous ed.: / by John S. Wright, Daniel S. Warner, Willis L. Winter. 1971.
Includes bibliographies and index.
9780070720671 : £11.20 0070720673
76043997
Advertising.
HF5821
659.1 WRI
Advertising. John S. Wright ... [et al.]. - 4th ed. / [by] John S. Wright ... [et al.] - New York ; London : McGraw-Hill, 1977. - xiii,769p.,[8]p. of plates : ill(some col), facsims. ; 25cm. - McGraw-Hill series in marketing .
Previous ed.: / by John S. Wright, Daniel S. Warner, Willis L. Winter. 1971.
Includes bibliographies and index.
9780070720671 : £11.20 0070720673
76043997
Advertising.
HF5821
659.1 WRI