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Service marketing /

Rust, Roland T.

Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. - New York : HarperCollins College Publishers, c1996. - xx, 508 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780673991454 0673991458

LCCN: 95038909 //r95

Subjects--Topical Terms:
Service industries--Marketing
Customer services.
Customer services
Sales & marketing

LC Class. No.: HD9980.5 / .R87 1996

Dewey Class. No.: 658.8 RUS

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