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Marketing services : competing through quality /

Berry, Leonard L., 1942-

Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991. - xi, 212 p. : ill. ; 25 cm.

Includes bibliographical references (p. 191-203) and index.

ISBN: 9780029030790 : $24.95 002903079X : $24.95

LCCN: 91013029

Subjects--Topical Terms:
Customer services.
Service industries--Marketing
Business strategy
Sales & marketing

LC Class. No.: HF5415.5 / .B48 1991

Dewey Class. No.: 658.8 BER

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