The maturing marketplace buying habits of baby boomers and their parents /
The maturing marketplace buying habits of baby boomers and their parents / [electronic resource] :
George P. Moschis ... [et al.].
- Westport, Conn. : Quorum Books, 2000.
- xii, 303 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior--United States.
Baby boom generation--Attitudes.--United States
Middle-aged consumers--Attitudes.--United States
Older consumers--Attitudes.--United States
Market segmentation--United States.
Electronic books.
HF5415.33.U6 / M36 2000
658.8/34/0844
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior--United States.
Baby boom generation--Attitudes.--United States
Middle-aged consumers--Attitudes.--United States
Older consumers--Attitudes.--United States
Market segmentation--United States.
Electronic books.
HF5415.33.U6 / M36 2000
658.8/34/0844