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Strategic analysis processes and tools /

Zanoni, Andrea.

Strategic analysis processes and tools / [electronic resource] : Andrea Beretta Zanoni. - New York : Routledge, 2012. - x, 136 p. : ill. - Routledge research in strategic management ; 1 . - Routledge research in strategic management ; 1. .

Includes bibliographical references and index.

Planning strategy -- Quantitative tools of strategic analysis -- Qualitative tools of strategic analysis -- The competitive structure -- Scenario analysis -- Competitive analysis -- Analysis of impacts.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Strategic planning.


Electronic books.

HD30.28 / .Z36 2012

658.4/012

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