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The sonic boom : how sound transforms the way we think, feel, and buy /

Beckerman, Joel,

The sonic boom : how sound transforms the way we think, feel, and buy / [electronic resource] Joel Beckerman ; with Tyler Gray. - 1 online resource (xx, 188 pages)

Includes bibliographical references and index.

ISBN: 9780544230361 (e-book)

Subjects--Topical Terms:
Music--Psychological aspects.
Marketing--Psychological aspects.
Music in advertising.
Sound--Psychological aspects.
BUSINESS & ECONOMICS / Marketing / General.
MUSIC / Business Aspects.
SOCIAL SCIENCE / General.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: ML3830 / .B33 2014

Dewey Class. No.: 781.23

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