Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry /
Enz, Cathy A., 1956-,
Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / [electronic resource] Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam. - First edition. - 1 online resource (x, 200 pages) - Service systems and innovations in business and society collection, 2326-2699 . - Service systems and innovations in business and society collection. .
Includes bibliographical references and index.
1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic intermediation -- 9. Achieving success through innovation -- About the authors -- Index.
Access restricted to authorized users and institutions.
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
9781631570445
Hospitality industry--Management.
Tourism--Management.
Technological innovations.
customer service food-service concepts hospitality innovation human resources innovation innovation strategy international hotel operation lodging concepts technology innovation
Electronic books.
TX911.3.M27 / E592 2016
647.94068
Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / [electronic resource] Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam. - First edition. - 1 online resource (x, 200 pages) - Service systems and innovations in business and society collection, 2326-2699 . - Service systems and innovations in business and society collection. .
Includes bibliographical references and index.
1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic intermediation -- 9. Achieving success through innovation -- About the authors -- Index.
Access restricted to authorized users and institutions.
This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
9781631570445
Hospitality industry--Management.
Tourism--Management.
Technological innovations.
customer service food-service concepts hospitality innovation human resources innovation innovation strategy international hotel operation lodging concepts technology innovation
Electronic books.
TX911.3.M27 / E592 2016
647.94068