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Project strategy and strategic portfolio analysis a primer /

Johnson, William H. A.

Project strategy and strategic portfolio analysis a primer / [electronic resource] : William H.A. Johnson and Diane H. Parente. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013. - 1 electronic text (138 p.) : digital file. - Supply and operations management collection, 2156-8200 . - 2013 digital library. Supply and operations management collection. .

Part of: 2013 digital library.

Includes bibliographical references (p. 131-134) and index.

Section I. Project strategy overview -- 1. What is project strategy and why is it important? -- Section II. The project -- 2. Defining the project, what is the project and what is its boundary? -- 3. Establishing objectives and performance measures -- 4. External threats and opportunities -- 5. Internal weaknesses and strengths -- 6. Developing strategic alternatives: the TOWS matrix -- Section III. Implementing and evaluating project strategy -- 7. Managing strategic risk -- 8. Techniques for (re)-evaluating the project strategy -- Section IV. Strategic project management -- 9. Project organizational types -- 10. Program management: aligning projects with organizational strategy -- Notes -- References -- Index.

Access restricted to authorized users and institutions.

Projects have become the de facto method of implementing business strategy and operations. As such, understanding how projects relate to business strategy and managing projects strategically is increasingly important to effective and efficient business management. This book is designed as a short and concise treatise on how to go about doing that. We start by figuring out how the project relates to the rest of the business and environment and what separates it from other projects and functions. We then discuss how the reader can use principles of strategic management to better organize and manage the various projects that they deal with on a daily basis so that they are strategic in nature. In essence we show how to approach answering the important strategic questions in project management like "Why is the project being implemented? How does the project relate to the major strategic goals of the organization? How do we accomplish the performance goals for the project so that they help achieve the major strategic goals of the organization?"




Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.


Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

9781606495971 (electronic bk.)


Project management.
Strategic planning.

project strategy analysis project strategy implementation TOWS matrix analysis risk analysis and management project organization project-portfolio analysis


Electronic books.

HD69.P75 / J646 2013

658.404

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