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Value-driven channel strategy : extending the lean approach /

Reidenbach, R. Eric,

Value-driven channel strategy : extending the lean approach / [electronic resource] R. Eric Reidenbach, Reginald W. Goeke. - 1 online resource (187 pages) : illustrations, tables

Includes bibliographical references and index.

ISBN:

Subjects--Topical Terms:
Strategic planning.
Value.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD30.28 / .R4194 2005

Dewey Class. No.: 658.4/012

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