Events management/
Bowdin, G. A. J.
Events management/ Glenn A. J. Bowdin ... [et al]. - 3rd ed - Oxford: Butterworth-Heinemann 2010 - 739p. ill. 25 cm.
Includes bibliographical references and index.
1856178188 (Paper) €36.45 9781856178181 (Paper)
Section 1.The events context -- 1.An overview of the events field -- 2.Perspectives on events -- 3.Event impacts and legacies -- 4.Event tourism planning -- 5.Sustainable development and events -- Section 2.Planning -- 6.The strategic planning function -- 7.Conceptualising the event -- 8.Project management for events -- 9.Financial managaement and events -- 10.Human resource management and events -- 11.Marketing planning for events-- 12.Promotion: integrated marketing communication -- 13.Sponsorship of events -- Section 3.Event operations and evaluation -- 14.Staging events -- 15.Logistics -- 16.Legal issues of event management -- 17.Risk management -- 18.Evaluation and research.
394.2068 BOW
Events management/ Glenn A. J. Bowdin ... [et al]. - 3rd ed - Oxford: Butterworth-Heinemann 2010 - 739p. ill. 25 cm.
Includes bibliographical references and index.
1856178188 (Paper) €36.45 9781856178181 (Paper)
Section 1.The events context -- 1.An overview of the events field -- 2.Perspectives on events -- 3.Event impacts and legacies -- 4.Event tourism planning -- 5.Sustainable development and events -- Section 2.Planning -- 6.The strategic planning function -- 7.Conceptualising the event -- 8.Project management for events -- 9.Financial managaement and events -- 10.Human resource management and events -- 11.Marketing planning for events-- 12.Promotion: integrated marketing communication -- 13.Sponsorship of events -- Section 3.Event operations and evaluation -- 14.Staging events -- 15.Logistics -- 16.Legal issues of event management -- 17.Risk management -- 18.Evaluation and research.
394.2068 BOW