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Big data MBA : driving business strategies with data science /

Schmarzo, Bill,

Big data MBA : driving business strategies with data science / [electronic resource] Bill Schmarzo. - 1 online resource (275 pages) : illustrations (some color)

ISBN: 9781119181385 (e-book) 9781119238843 (e-book)

Subjects--Topical Terms:
Business intelligence--Data processing.
Big data.
Business planning--Statistical methods.
Data mining.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD38.7 / .S36 2016

Dewey Class. No.: 658.4038

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