New product development and delivery : ensuring successful products through integrated process management /
Brethauer, Dale.
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. - New York : London : AMACOM ; McGraw-Hill [distributor], 2002. - 224p. ; 24 cm.
Includes bibliographical references and index.
This guide features case studies and examples to help decision makers visualise, develop, and implement a restructured transfer process that will take new products through the research and development procedure more quickly.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780814407134 (hbk.) : £25.99
New products--Marketing
Business and Management.
Distribution & logistics management
Project management
Production & quality control management
Electronic books.
HF54115.153
658.8
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. - New York : London : AMACOM ; McGraw-Hill [distributor], 2002. - 224p. ; 24 cm.
Includes bibliographical references and index.
This guide features case studies and examples to help decision makers visualise, develop, and implement a restructured transfer process that will take new products through the research and development procedure more quickly.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780814407134 (hbk.) : £25.99
New products--Marketing
Business and Management.
Distribution & logistics management
Project management
Production & quality control management
Electronic books.
HF54115.153
658.8