Events management /
Bowdin, G. A. J.
Events management / Glenn Bowdin. - 2nd ed. - Oxford : Elsevier, 2006 - xxi, 510 p. : ill. ; 25 cm. - Travel and tourism .
Previous ed.: 2001.
Includes bibliographical references and index.
What are events?; The impacts of events; Event tourism planning; Conceptualising the event; The planning function; Human resource management and events; Strategic marketing of events; Sponsorship of events; Project management for events; Control and budgets; Risk management and legal issues; Logistics; Staging events; Evaluation and research; Issues and trends.
0750665335 (pbk.) : £26.99 9780750665339 (pbk.) : £26.99
Special events--Management.--Great Britain
394.2068 BOW
Events management / Glenn Bowdin. - 2nd ed. - Oxford : Elsevier, 2006 - xxi, 510 p. : ill. ; 25 cm. - Travel and tourism .
Previous ed.: 2001.
Includes bibliographical references and index.
What are events?; The impacts of events; Event tourism planning; Conceptualising the event; The planning function; Human resource management and events; Strategic marketing of events; Sponsorship of events; Project management for events; Control and budgets; Risk management and legal issues; Logistics; Staging events; Evaluation and research; Issues and trends.
0750665335 (pbk.) : £26.99 9780750665339 (pbk.) : £26.99
Special events--Management.--Great Britain
394.2068 BOW