Planning research in hospitality and tourism /
Altinay, Levent.
Planning research in hospitality and tourism / Levent Altinay and Alexandros Paraskevas. - Amsterdam: Elsevier, c2008. - x, 247 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1.Getting started -- 2.Developing academic reading skills -- 3.Developing literature review skills -- 4.Research philosophies, approaches and strategies -- 5.Sampling -- 6.Data collection techniques -- 7.Writing your research proposal -- 8.Conducting the fieldwork -- 9.Analysis of qualitative data -- 10.Analysis of quantiative data -- 11.Writing up the dissertation.
0750681101 €29.22 9780750681100
Hospitality--Industry.
Tourism--Industry.
Marketing.
Market research procedure.
338.4791 ALT
Planning research in hospitality and tourism / Levent Altinay and Alexandros Paraskevas. - Amsterdam: Elsevier, c2008. - x, 247 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1.Getting started -- 2.Developing academic reading skills -- 3.Developing literature review skills -- 4.Research philosophies, approaches and strategies -- 5.Sampling -- 6.Data collection techniques -- 7.Writing your research proposal -- 8.Conducting the fieldwork -- 9.Analysis of qualitative data -- 10.Analysis of quantiative data -- 11.Writing up the dissertation.
0750681101 €29.22 9780750681100
Hospitality--Industry.
Tourism--Industry.
Marketing.
Market research procedure.
338.4791 ALT