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Resorts : management and operation /

Mill, Robert Christie.

Resorts : management and operation / Robert Christie Mill. - 2nd ed. - Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2007. - 478p.; ill.;

Previous ed.: 2001.

Foreward.Preface.Chapter 1. Resorts: An Introduction.Introduction.History of Resorts.Types of Resorts.Industry Trends.Summary.Endnotes.Chapter 2. Mountain-Based Resorts: The Impact of Development on Operations.Introduction.The Development Process.Desirable Sites.General Design Guidelines.Capacity.Ski Runs.Ski Lift Networks.Base Area.Other Winter Sport Activities.Sustainable Development.Mountain Resort Maturation Cycle.Summary.Endnotes.Chapter 3. Mountain-Based Resorts: Managing the Operation.Introduction.History of Skiing.Economics.Size.Visits.Demographics.Skiographics.Trip Characteristics.Snowboarders.Snowtubing.Economic Feasibility.Analyzing Financial Statements.Operating Characteristics.Balance Sheet.Income Statement.Critical Ratios.Summer in the Mountains.Summary.Endnotes.Chapter 4. Beach Resorts: The Impact of Development on Operations.Introduction.Beach Resorts.The Development Process.Marinas.General Design Principles.Summary.Endnotes.Chapter 5. Beach Resorts: Managing the Operation.Beach Resorts.Profile of the Beach Resort Guest.Managing the Resource.Destination Resort Marinas.Boaters.Managing the Operation.Summary.Endnotes.Chapter 6. Golf/Tennis-Based Resorts: The Impact of Development on Operations.Introduction.General Guidelines.Planning and Development.Golf Course Types.Nines.Design Principles.Tennis.Summary.Endnotes.Chapter 7. Golf/Tennis-Based Resorts: Managing the Operation.Golfers.Market Segments.Operating Characteristics.Tournaments and Events.Pro Shop.Golf Cart Fleet.Use of Technology.Endnotes.Chapter 8. Resort Operations: The Importance of Recreational Amenities.Introduction.The Development Process.Developing an Amenity Strategy.Community Management Structures.Organizations.Management and Operations.Summary.Endnotes.Chapter 9. The Uniqueness of Timeshares Resort Operations.Introduction.Timeshare Guests/Owners.Marketing.Operations.Reservations and the Front Desk.Housekeeping.Maintenance and Engineering.Finance and Accounting.Endnotes.Chapter 10. Resort operations: the importance of guest activies -- Chapter 11.Resort operations: the importance of retail -- Chapter 12.Spas, pools and indoor waterparks -- Chapter 13.Speciality resorts -- Chapter 14.Cruise ships: floating resorts -- 15.Casinos.

047174722X (hbk.) : £42.50 9780471747222 (hbk.) : £42.50


Resorts--Management.

647.94068 MIL

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