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Focus groups as qualitative research.

Morgan, David L.

Focus groups as qualitative research. David L. Morgan. - 2nd ed. - London : SAGE, 1997. - 86p. - Qualitative research methods series; v. 16 . - Qualitative research methods ; v. 16 .

Previous ed.: 1988.

Includes bibliographical references (p. 75-79).

1.Introduction -- 2.Focus groups as a qualitative method -- 3.The uses of focus groups -- 4.Planning and research design for focus groups -- 5.Conducting and analyzing focus groups -- 6.Additional possibilities -- 7.Conclusions.

This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.

9780761903420 (hbk.) : �17.50 9780761903437 (pbk.) : �7.95 9780761903437

lc96025389


Social sciences--Research--Methodology
Focused group interviewing.
Social sciences--Research
Society.
Research methods: general
Social research & statistics

302.072 MOR

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