Projective techniques
Projective techniques [electronic resource] /
guest editors, Clive R. Boddy and Robin Croft.
- [Bradford, England] : Emerald, 2010.
- p. 328-465 : ill.
- Qualitative Market Research, v. 13, no. 4 1352-2752 ; .
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Projective techniques.
Marketing research--Methodology.
Consumers--Research--Methodology.
Market surveys--Methodology.
Electronic books.
BF698.7 / .P76 2010
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Projective techniques.
Marketing research--Methodology.
Consumers--Research--Methodology.
Market surveys--Methodology.
Electronic books.
BF698.7 / .P76 2010