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Understanding business marketing and purchasing : an interaction approach /

Understanding business marketing and purchasing : an interaction approach / Understanding business markets. edited by David Ford on behalf of the IMP Group. - Third edition. - Australia : South-Western, [2010] - xiv, 488 pages : illustrations (black and white) ; 25 cm

Previously published as Understanding Business Markets.

Includes bibliographical references and index.

ISBN: 9781861527691 (pbk.) : £25.99 1861527691

Subjects--Topical Terms:
Industrial management.
Industrial marketing.
Business and Management.
Sales & marketing

LC Class. No.: HF5415.1263 / .U5 2010

Dewey Class. No.: 658.804 FOR

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