Design, form and chaos /
Rand, Paul, 1914-1996
Design, form and chaos / Paul Rand. - New Haven ; London : Yale University Press, 1993. - 218p.
Discusses the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting fadism and trendiness. Among the topics discussed are the values on which aesthetic judgements are based and the proper relationship between management and designers.
9780300055535 : £35.00 0300055536
92062277
Commercial art.
Design.
The arts: general issues
Graphic design
Design
741.6 RAN
Design, form and chaos / Paul Rand. - New Haven ; London : Yale University Press, 1993. - 218p.
Discusses the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting fadism and trendiness. Among the topics discussed are the values on which aesthetic judgements are based and the proper relationship between management and designers.
9780300055535 : £35.00 0300055536
92062277
Commercial art.
Design.
The arts: general issues
Graphic design
Design
741.6 RAN